Wakkerliglijn
If the Netherlands can’t sleep, neither do we.
The third tuesday of september, Prinsjesdag in the Netherlands, is when all the finance plans are revealed. In 2022 things didn’t look good for a lot of people - high costs of living, rising energy bills and high inflation caused many sleepless nights. On Prinsjesdag SNS opened the Wakkerliglijn.
For 24 hours SNS was reachable by phone for everyone that needed a talk, had a question or was worried about the future. Proofing the banks payoff; first people, then money. The campaign rolled out on social, print and OOH.
