Rijksmuseum X Audio Obscura

Rave below Rembrandt’s masterpieces.

Where bicycles cross under the Rijksmuseum during the day, for one evening only, the Bicycle Passage belongs to Audio Obscura. Audio Obscura, the electronic music promoter that puts cutting-edge dance music into unusual, breathtaking, off-limits spaces around the world, collaborating for the first time with the museum matching its vision to inspire visitors and to let them experience art in exciting new ways.

The event was free of charge, thanks to the Rijksmuseum and partners Heineken and KPN. The teaser and the event trailer resulted, without any media spend, in 100.000 subscribers for just 2.000 tickets for the events, with Maceo Plex in 2016 and Underworld in 2017, making it the most sought after parties during ADE.

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