Word leraar in Den Haag
Everybody remembers a teacher that learned them something which will stick with you for the rest of your life.
We were tasked to attract 15-18 year olds to apply for a teachers study. Having a great deal of social awareness they want to make the world a better place. With a simple believe - you have an impact as a teacher - we wanted to show this with a real, authentic and closeby example of teachers that had a huge impact on the world. We found this story in the teacher of Boyan Slat of The Ocean Cleanup, which he founded out of a high school project at his school in Delft.
The film shows the life of the aging Boyan at school. We casted three kids for different stages in his life, we filmed in his former schools, old teachers played themselves in class, we used the final thesis that started The Ocean Cleanup and we got family photos of the Slats all to make the film as authentic possible and to inspire the new generation of students to become a teacher. The campaign rolled out in cinema, social, pr and OOH.
