This is our house
A campaign for Absolut vodka that espouses the cause of equality.
‘You may be black, you may be white, you may be Jew or Gentile... It don't make a difference in our house.’ Back in 1987, Chuck Roberts expressed the values of equality and tolerance in house music culture - with his classic vocal track 'My House'. We wanted to remind people of these founding values of house culture in current-day nightlife.
Absolut and a team of 17 Amsterdam nightlife icons welcomed dance enthusiasts from all over the world to Amsterdam Dance Event, with a purposeful statement: ‘on the dancefloor, everyone is equal’.
The nightlife icons launched this statement in the central campaign video in which the icons performed Roberts' lyrics.
The campaign played out via a range of assets across social, OOH, digital, POS, cinema and with it’s own events in The Netherlands, Spain and Australia.
Cannes Lions Entertainment Shortlist / Eurobest Entertainment Silver / ADCN Nomination / Pernod Ricard Premier Award - Best Global Campaign
