Een wereld aan smaak
Coffee is personal.
Albert Heijn had the ambition to turn their coffee brand Perla into an A-brand. We were tasked to let people explore all the different brews, grinds and beans they have to offer. We created a campaign full of taste which stretches from TVC, point of sale, website and social platforms.
On TV and print we brought the new packagings designs alive with animation. On the social platforms we created formats like Ode aan Koffie, Koffie Kitchen and Koffiepedia where creators like Dave von Raven, Karsu and Versjes bij Lars told the role coffee plays in their lifes.
