Zooo veel money man
Let your imagination run wild and you can buy everything you can think of.
We took upon ourselves the task to inspire, future lottery winners, to be more creative what to do with their new extreme wealth. We created the Zooo Veel Money Man, the spending guru that showed tips of what you could do with your money. Buy a new house for your mother-in-law in Siberia, hire Pep Guardiola as coach for your own football team or star along Silvie Meis in your own action movie. With the largest jackpot in the Netherlands you can dream bigger and be way more original. When your imagination runs wild, you can buy everything you wish for.
After winning the pitch and starting with social, we quickly won the whole account and went all in. Unleashing the money inspiration on all platforms. Resulting in raising the lottery’s monthly turnover more then 20%, making Eurojackpot the quickest growing lottery in the Netherlands.
Effie Awards Bronze / Amma Awards Gold best media performance